How we score

ChooseMeals scores every brand with one consistent model, so you can compare services on the same terms without opening a dozen tabs. We assess each brand from verifiable, published data rather than hands-on testing.

What the score is

Each brand receives a composite score from 0 to 100, shown as a 0 to 5 headline number on cards and brand pages. The composite is a weighted sum of five criteria, each scored independently from published data.

Our scores are reproducible, not objective: the same data and the same published criteria always produce the same score. The score reflects our methodology and opinion, not a guarantee about any brand.

The five criteria

Each brand is scored on five weighted criteria:

  • Value (30%): price per serving benchmarked against published plan pricing across comparable box sizes.
  • Ingredient quality (20%): sourcing transparency, organic and non-GMO claims, and protein quality as stated in published brand materials.
  • Menu variety (20%): number of distinct menu categories, weekly rotation depth, and availability of dietary-specific tracks.
  • Flexibility (15%): minimum order commitment, skip and pause policies, and delivery frequency options as published.
  • Satisfaction (15%): aggregate customer sentiment synthesized from public review platforms and forums, weighted by source volume.

What we publish and what we don't

This page explains the scoring concept and the five criteria with their weights. We do not publish the exact pricing bands or per-attribute point tables we use internally, because publishing those would invite gaming rather than genuine improvement. The criteria, weights, and data sources are what you need to understand any score you see.

Data sources and freshness

All inputs come from publicly accessible sources: brand websites, published pricing pages, app store listings, and third-party review platforms. We verify pricing and promo codes weekly. When sources disagree on a figure, we defer to the brand's own checkout flow. Each brand page shows the last-verified date for sourced figures.