Huel
Meal replacementNutritionally complete meals as powders, drinks, and instant hot food
What customers say
Huel customers describe a convenient daily staple, with powders and drinks replacing weekday lunches at a cost many compare favorably with takeout. Common caveats are an adjustment period for digestion, flavor fatigue over time, and watching renewal dates on the subscription.
At a glance
The facts, normalized
Price
$2.21/meal
Category
Meal replacement
Owned by
Huel Limited
Founded
2015
HQ
Tring, United Kingdom
Coverage
All 50 states, US territories, and APO/FPO
Our Score
Not yet scored
Coming soon.
All working offers · verified regularly
Every active offer
Free shaker and t-shirt with your first subscription order
Activate offer New customers · verified 7d ago
What customers say
Recurring themes
Patterns that recur across review platforms and forums, summarized in our words.
01
A weekday lunch workhorse
Long-term customers report living on one or two Huel meals a day for years, praising the consistency, speed, and portion control.
02
Expect an adjustment period
New customers frequently report gas and bloating in the first week or two, and the common advice is to start with one meal a day and ramp up.
03
Taste is solid, not spectacular
Chocolate and salted caramel draw the most praise, and Black Edition is widely preferred for both taste and staying power.
04
Flexible, with one caveat
Cancelling online is repeatedly described as easy, though customers advise tracking renewal dates since orders process automatically.
Pros & cons
What people single out
+ Most praised
- Per-meal cost vs takeout
- Black Edition taste and protein
- Easy online cancellation
- Grab-and-go convenience
− Most complained
- Initial bloating and gas
- Flavor fatigue
- Price increases
- Surprise subscription renewals
Top alternatives
Compared with the field
Other highly-rated services.
Frequently asked
Common questions
How much does Huel cost per meal?
On the US site, Huel Powder is $2.21 per meal on subscription ($2.94 one-time) and Black Edition Powder is $2.65 per meal on subscription ($3.53 one-time). Ready-to-Drink bottles are $4.42 each on subscription. Subscribing takes 25% off every order.
Do you need a subscription to order Huel?
No. Every product can be bought one time at full price. Subscriptions take 25% off, deliver every 2 to 8 weeks, and can be skipped, rescheduled, or cancelled online at any time with no fee.
Does Huel offer free shipping?
Standard US shipping is free on orders of $65 or more and costs $9.99 below that. Huel ships to all 50 states plus US territories and APO/FPO addresses, with weight-based rates for Alaska, Hawaii, and the territories.
What does Huel sell in the US?
The US range covers Powder and Black Edition meal shakes, Ready-to-Drink bottles, Hot & Savory instant meals, Daily Greens, Complete Protein, nutrition bars, and bundles. All core meal lines are 100% plant-based.
Who owns Huel?
Huel is an independent UK company founded in 2015 by Julian Hearn and nutritionist James Collier. Danone agreed to acquire Huel in March 2026 and UK regulators cleared the deal in August 2026, with completion expected later in 2026.
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