Blue Apron
Meal kitChef-designed kits, now without a subscription
What customers say
Blue Apron relaunched in 2026 under Wonder with a no-subscription model and added oven-ready and ready-to-eat options. Longtime fans still praise the gourmet-leaning recipes and ingredient quality, while some say portions and value have slipped since the relaunch.
At a glance
The facts, normalized
Price
$9.99/meal
Category
Meal kit
Shipping
$9.99
Prep time
35 min
Menu size
50/wk
Frequency
Weekly
Min meals/wk
2
Max meals/wk
5
Owned by
Wonder Group
Founded
2012
HQ
New York, NY
Coverage
Contiguous US
Our Score
How it scores
Why this score
- Value: Roughly ten to eleven dollars all in per serving, dropping toward eight on larger orders after the relaunch.
- Ingredient quality: Historically strong sourcing and a gourmet emphasis, with some quality questions raised after the relaunch.
- Menu variety: A weekly menu spanning meal kits plus oven-ready and ready-to-eat options across several preferences.
- Flexibility: No subscription required, so you order only when you want with no weekly commitment.
- Satisfaction: Customers praise the recipe quality, while smaller portions and value since the relaunch draw criticism.
Pricing & plans
What you'll actually pay
Pre- and post-coupon pricing across published plans. Shipping shown where applicable.
Prices shown for 2 servings per meal
$9.99/ meal
$59.94 / week plus $9.99 shipping
Intro offer: Discounted first orders for new customers
Per-meal price drops as you add meals.
- 2 meals / week (2 servings), 2 meals per week
- $9.99 per meal, $39.96 per week, $9.99 shipping
- 3 meals / week (2 servings), 3 meals per week
- $9.99 per meal, $59.94 per week, $9.99 shipping
- 4 meals / week (2 servings), 4 meals per week
- $9.99 per meal, $79.92 per week, $9.99 shipping
- 5 meals / week (2 servings), 5 meals per week
- $7.99 per meal, $79.90 per week, $9.99 shipping
All working offers · verified regularly
Every active offer
What customers say
Recurring themes
Patterns that recur across review platforms and forums, summarized in our words.
01
Gourmet-leaning recipes
Blue Apron is cited for more ambitious, restaurant-style recipes and generally strong ingredient quality.
02
No subscription required
The relaunch dropped the mandatory subscription, so you can order when you want without locking in weekly boxes.
03
Portions and value debated
Some returning customers feel portions shrank and value dipped after the relaunch, though others say quality held up.
04
Responsive on issues
Reviewers note the company is generally good about crediting ingredient or delivery problems.
Pros & cons
What people single out
+ Most praised
- Gourmet, ambitious recipes
- Strong ingredient quality
- No subscription required
- Good about credits
− Most complained
- Portions feel smaller post-relaunch
- Value questioned by some
- Mixed delivery experiences
- Pricier at small order sizes
Menu & dietary fit
What's on the menu
Diet options
Meat & VeggiesVegetarianWellnessOven-ReadyReady-to-Eat
Cooking level
medium
20–30 min prep
Best for
CouplesFamilies
Menu rotation
50 recipes/wk
Refreshed weekly
Top alternatives
Compared with the field
Other highly-rated services.
Frequently asked
Common questions
Does Blue Apron require a subscription?
No. Since its 2026 relaunch under Wonder, Blue Apron lets you order meal kits without a recurring subscription.
How much does Blue Apron cost?
Servings are about $9.99 and drop toward $7.99 on larger orders, with shipping of $9.99 per order.
What types of meals does Blue Apron offer?
Cook-from-scratch meal kits plus lower-prep oven-ready and ready-to-eat options.
Who owns Blue Apron?
Blue Apron has been owned by Wonder Group since 2023 and was relaunched under it in 2026.
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